Freakonomics
A book cover redesign for the immensely popular Freakonomics, by Steven D. Levitt & Stephen J. Dubner. Prompt, content of cover and parameters of size supplied by Penguin Random House design contest. The photographic images are on the underside of the white die-cut cover, and the concept plays on the idea of exploring the "hidden side of everything."Each dot or circle holds an image of a person from all varieties and walks of life.
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/ea9e29f1fb0b8352e255a81e_rw_1200.jpg?h=877d35fd57a92bc099ff0a55f8498e78)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/7b0fd5994517048e8b66d7e9_rw_1200.jpg?h=413eab1d12b356f271e48cc9b407125d)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/f81d0df6c3abbad6294527e4_rw_1200.jpg?h=325c6ba6d36db16e9e1ced9cac3bd5a8)