This course is an introduction to advertising through the application of concept, research, design and communications. Working with teams provides real-world industry applications of strategic development and partnership. Students create and execute messaging in various media.
Students receive a creative brief with a product, director or brand, and concept and develop a unique strategy and storyboard to create a TV or digital media advertisement at :30. They film and assemble the footage in PremierPro or other.
Get Out The Vote Print Campaign
Through a prompt, students develop the concept, strategy and content for a product or social cause. The ideas are translated into a campaign of three print ads presented in magazine size. Development through research and visual iterations.