The course is an introduction to the fundamentals of typography as a critical skill for graphic design. This will assist students in their understanding of the basic principles of typography and to strengthen their own typographic instincts or intuitions. The expressive potential of typography will be explored through its basic history, anatomy and terminology and a series of directed projects to gain knowledge in the area of typeface selection, legibility, hierarchy, styling and typesetting to effectively design with type.
Get Out The Vote Posters
This civic engagement initiative wields the power of design to motivate the American public to register and turn out to vote in the 2020 general election, as well as local elections to come. The core of the campaign is an online gallery of original, nonpartisan posters generated by AIGA members for printing and public distribution. It is vital to the spirit, impact, and accessibility of this campaign that posters are nonpartisan.
Type Specimen Book
This is an in-depth presentation of a singular typeface study. Students choose a typeface and research the history, type designer, foundry and other pertinent information. The type specimen book is considered a sales tool that a type house might use to sell that particular font.
Maria Jiminez: Frutiger by Adrian Frutiger
Brianna Dresbach: Wes Wilson typeface designer