Positive + Negative
The first project in Communication Design Foundations introduces the students to the development
of composition and communication. They choose two words from a prompt list and create a single presentation of two compositions, each communicating a concept about the word through the use of symbol and metaphor, and the implication of positive and negative space. Final images are hand-rendered in black ink.
of composition and communication. They choose two words from a prompt list and create a single presentation of two compositions, each communicating a concept about the word through the use of symbol and metaphor, and the implication of positive and negative space. Final images are hand-rendered in black ink.
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/0cba4242-a8ed-4850-aa54-431843a39131_rw_3840.jpg?h=59f06677e2935640c63eb2bc67a71d9b)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/47c57bea-4951-492c-a021-1ae067438277_rw_1920.jpg?h=34fb7db4a6e9e94a7786d65121cc071f)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/812331e0-a189-4bf5-9cbe-3b531b381b64_rw_1920.jpg?h=004ebe1327db5a26c0b0b96f0873322a)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/b818c18d-18bc-40b2-b004-b60ec3d5e2f8_rw_1920.jpg?h=842960536bbef57ee88d51b3847afe1f)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/657a2107-ba33-4e7d-8e22-2329aff9cc07_rw_1920.jpg?h=34b129b50a358aec1e025a26627c458d)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/8fbd006c-9482-483e-ac83-61c93f6ec577_rw_1920.jpg?h=ae3686ade8ecbc73fad5ecb8a1f1508a)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/6662b557-cfbe-4ed8-b77b-92a4ab61b2d1_rw_1920.jpg?h=be165ceba8e71061bb5ae00bddd1a267)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/9dde029e-6b34-4718-9b1b-0dea003f4a62_rw_3840.jpg?h=96db318c312605e94075497d8ce2ca9c)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/b446a1f2-ea4e-4a87-af28-520cb7d513cf_rw_3840.jpg?h=fc1cfdf7162d8ec672522bdec32aebb3)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/f965261f-ad34-41fe-aae1-42f3d4f2c399_rw_1920.jpg?h=728f7e6303873334f8ccd91c4b4890dd)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/091fcf4b-381b-4300-bb3f-04512e6f9e57_rw_1920.jpg?h=35169210fe0a0c627a9edf9a46858806)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/19cce303-1558-43dd-a724-2d1e9d8b5efa_rw_1920.jpg?h=6607039658a438136c282d4959199599)
Reduction in Form
The students photograph a building or structure in an environment, and they create a composition that communicates a concept or message. Through reduction of form, the original photograph is composed into positive and negative shapes, with unnecessary details left out in order to show a clear visual message. They also write a statement of intent to explain their concept and message.
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/09b83cfd-b7b4-455d-ac66-267a53825e3b_rw_1920.jpg?h=fa8f0bab8a2c3826f96b7319fa283efb)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/e236e468-4bbc-40a9-9fca-a6276d7a8235_rw_1920.jpg?h=d8d3ba5e824c7ee46d86c3c909ee2531)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/19af48b4-80c6-40a3-8cdd-b3866d47025d_rw_1920.jpg?h=ffd94b6f953a295f3673e3bd28417dc7)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/c19023fb-2d33-414b-8def-41ef4e28bbac_rw_1920.jpg?h=49f07a09062ac3a318756ce71f57b903)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/b987f071-b070-4d10-b64d-07006c5fb6ba_rw_1920.jpg?h=81cb341c8c0bba28b624966b1a957119)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/780d64dc-098a-480f-8260-d1f9632f47f3_rw_1920.jpg?h=1d53c2b3005361fa960e9520b3b6f8c3)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/17f99e46-2c2a-4cf8-b612-129534f62222_rw_1920.jpg?h=7dd60ffdf0b313730cb39a60bd1d84db)