This course is an introduction to advertising through the use of design and communications, working
with teams and real-world industry applications of strategic development. Students create and execute concepts and messaging in various media.
with teams and real-world industry applications of strategic development. Students create and execute concepts and messaging in various media.
Rebrand: Farm To Market
A rebrand of the farmer's market located in San Antonio Texas. Included development of new logo, branded merchandise and a series of advertising posters.
*AWARDS
ADAA Semi-finalist Commercial Print 2018
ADDY Local Gold Package Design 2018
NSSC Environmental 2018
NSSC Package Design 2018
NSSC Branding Campaign 2018
ADAA Semi-finalist Commercial Print 2018
ADDY Local Gold Package Design 2018
NSSC Environmental 2018
NSSC Package Design 2018
NSSC Branding Campaign 2018
Website: Pedro Moreno
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/d95be50d-5082-4988-b98b-bf3e8dd19777_rw_1920.jpg?h=5351389d4ed29fe9716049618700ff5d)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/651f5479-ce7d-44ae-b80a-ef5c8b8c4bf1_rw_1920.jpg?h=74c986aeb64fab8bb015bb914a47fa06)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/f9375524-91e1-45c9-a2b8-e73ff09edf12_rw_1920.jpg?h=72e65178ed20eb92e75ad907cf041056)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/707f3aaa-b701-4383-a9f0-3260986151db_rw_1200.jpg?h=58609f456ec0fac2d09ada9a740d27f2)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/0112bb3e-d352-436c-9db1-53770f3437db_rw_1200.jpg?h=6fffed859b0ffd04c4be954d8ad64b2c)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/ad94c646-66fc-4770-bc43-413705e276b1_rw_1200.jpg?h=5c3d324f3a7abe3b98cb87a7815ba61f)
Rebrand: Red Onion Records
The concept and rebrand for a retail vinyl record store. Included research to implement an expandable online streaming app, the development of a new logo, tagline, letterhead system and additional items. Poster were printed on Risograph printer.
Website: Erin Garrigan
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/5a558a99-5682-4e2a-866d-c35e61b1e59a_rw_1200.jpg?h=8710b60bf06d706d103a46535e5f6db8)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/95104429-1c25-43e4-b456-dde6c327dd2a_rw_1200.jpg?h=b44f77551b282880ec52802962986465)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/f98c7342-20f2-4a24-920f-abc92b423f6a_rw_1200.jpg?h=987e0a65864cce212bcb2c60b7727129)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/30a8d07b-d9d3-4879-9b20-763b661873e2_rw_1200.jpg?h=f96c4794312399c9861c9510aaf6bd9c)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/24fa0d2e-8b3e-493c-a125-8c3b7b905002_rw_600.jpg?h=543a05ea6860f858e36d24545b6b1d41)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/5e7b3221-03e9-44bd-83a4-66ab3f11adec_rw_1200.jpg?h=230b6c725d60b6879996e0e1297f0014)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/19f482d1-9c34-4a6d-ac61-52bcad732f95_rw_1200.jpg?h=d5fabcd431f79d0a9050baa46acf3adf)
Rebrand: Berlin Biennale X
The rebrand of an international art + design event. Included the development of a brand concept for the festival, the creation of a new logo, implementation of a tagline and the design of a booklet with full content, posters and additional advertising.
Website: Erin Garrigan
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/d2a6bc7b-422a-4fff-bfa6-1d8be7281325_rw_1200.jpg?h=754788fe16b7667b63bdff4411c03eb6)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/c41603de-d611-44a8-b98b-3bd74a290d73_rw_600.jpg?h=2b3d689a616c373769aa42fe6bf33f58)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/9a89d35c-dfb4-45f6-bc55-103cd9945a40_rw_1200.jpg?h=91b7cd50e50622ba85745accdfb173ab)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/d21c1639-7c2e-4fa1-9b47-58163e9f93ab_rw_1200.jpg?h=7179f83b291cef6ccef9a72c7c01ecbd)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/4b3d0e7a-0229-42c6-a99f-ba342b50d979_rw_1200.jpg?h=4ff59cd0cb00eb7d8e822a587148dd39)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/36dbe9d9-d9db-4622-bfdb-34f08a1e9900_rw_1200.jpg?h=1855e86428b43583caf3bf433a345e0b)
Rebrand: Innovation Brewing
The rebrand of a brewery + restaurant. Included the development of a concept for the brand, development of a new logo and identity, website design for desktop and mobile, beer bottle labels and mock-up of packaging.
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/a5e6f77d-6db0-4fcf-9c18-14985754ec3b_rw_1200.jpg?h=ffa050a90fa161097fe2f7449a9a8765)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/85bde424-c161-49e5-af31-317c0e317b2f_rw_1200.jpg?h=9c9fb8b8960958b4e3d6a8037a29a923)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/d37c74c6-2359-4af4-b780-deab10e17937_rw_600.jpg?h=bcfe478172831172751a1a11f299e801)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/5bab44bb-3f1e-4d10-99d2-8e07cfbf4bf4_rw_1200.jpg?h=e4defe19f4eaf39705900ec7fe6ec47b)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/38022e6e-e5b5-4b29-8cdb-c0d53e8ca565_rw_1200.jpg?h=6fad055b4ad0348295830d4607175017)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/5f2778e7-2e8b-4de1-ab16-cac7a3f5e602_rw_600.jpg?h=e8df96927f488d035dd440fce16c84cf)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/c85e73e6-7ae4-4312-99d7-61de96b8d1c9_rw_600.jpg?h=e56c93cb6920e56e83a5699d9415fc37)
Rebrand: Swale
A new brand identity for an existing company in New York. The developers of Swale created a garden on
a barge that feeds and educates communities about healthy eating, sustainability and stewardship. They lacked a clear identity to clearly convey the mission and create engagement with the community. This new branding presents a bold new brand utilizing an interactive website, print campaign and app that will engage the target audience.
a barge that feeds and educates communities about healthy eating, sustainability and stewardship. They lacked a clear identity to clearly convey the mission and create engagement with the community. This new branding presents a bold new brand utilizing an interactive website, print campaign and app that will engage the target audience.
Website: Austin Dennis
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/39fc7423-2203-4dfe-a0f4-e8c74f1fb504_rw_1920.jpg?h=fa7c9a56361e68545478f5b83c00672d)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/da8cffdf-2e39-4bcc-b7f6-fadb50eaff60_rw_1920.jpg?h=702f137986e06907e41fb3e6de4a1e2c)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/86c6daeb-1fa7-4cb3-9c45-6971a2eb7d85_rw_1920.jpg?h=6334c345b9d0a308e0ad1068620bbdb0)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/d5a900f2-8ce4-4008-ac3e-e0f07fdde07a_rw_1920.jpg?h=a147cd22f239038c276380c008c54e8e)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/0d49a160-dde1-4ed9-a8aa-4656e9197a6d_rw_1920.jpg?h=63411eb9068c4b3d8c8aa5b21c77fb54)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/69d7d011-10d9-492b-a07a-9b51ba62abe6_rw_1920.jpg?h=5f6656908459b2c7cad7fde90bc63317)
![](https://cdn.myportfolio.com/f5367d2e8016a538678ba2e2690e2894/0a5082f9-5706-4eee-9b89-806fd44e1a71_rw_1920.jpg?h=10660587a306f1b6eeb6a9b0b44b234a)