The branding courses allow students to explore the development of a brand through research, product naming and logo design. Additionally, they create and execute concepts and messaging in various media through the use of design and communications, sometimes working with teams.  

My role is to act as the Creative Director of the projects by providing a project brief, and helping students to understand working with a client, pushing the idea of a concept and real-world industry applications of strategic development.
____
Festival Brand
Beyond the Peak
The Beyond the Peak Festival celebrates the spirit of adventure, bringing outdoor enthusiasts together for three days of thrilling sports, live music and meaningful connections.
____
Nothing Wasted
The Nothing Wasted project is a Ringling campus initiative to reduce food waste in our dining hall by taking only what we need and making mindful choices.
Website: Daniel Mainou
____
City of Portland 
Rebrand
This City of Portland rebrand captures the essence of the city as a dynamic cultural hub where creativity flourishes and outdoor adventures beckon.
____
Sedona Soul Music Festival
The Sedona Soul Music Festival is a conceptual festival that celebrates the profound spiritual and emotional depth of Soul music. Set in Sedona, the festival creates a unique space for personal transformation and spiritual healing. 
Rebrand: Swale
A new brand identity for an existing company in New York. The developers of Swale created a garden on
a barge that feeds and educates communities about healthy eating, sustainability and stewardship. They lacked a clear identity to clearly convey the mission and create engagement with the community. This new branding presents a bold new brand utilizing an interactive website, print campaign and app that will engage the target audience.
Website: Austin Dennis
Rebrand: Red Onion Records
The concept and rebrand for a retail vinyl record store. Included research to implement an expandable online streaming app, the development of a new logo, tagline, letterhead system and additional items. Poster were printed on Risograph printer.
Website: Erin Garrigan
BACK TO TOP