This course is an introduction to advertising through the use of design and communications, working
with teams and real-world industry applications of strategic development. Students create and execute concepts and messaging in various media.
with teams and real-world industry applications of strategic development. Students create and execute concepts and messaging in various media.
Rebrand: Farm To Market
A rebrand of the farmer's market located in San Antonio Texas. Included development of new logo, branded merchandise and a series of advertising posters.
*AWARDS
ADAA Semi-finalist Commercial Print 2018
ADDY Local Gold Package Design 2018
NSSC Environmental 2018
NSSC Package Design 2018
NSSC Branding Campaign 2018
ADAA Semi-finalist Commercial Print 2018
ADDY Local Gold Package Design 2018
NSSC Environmental 2018
NSSC Package Design 2018
NSSC Branding Campaign 2018
Website: Pedro Moreno
Rebrand: Red Onion Records
The concept and rebrand for a retail vinyl record store. Included research to implement an expandable online streaming app, the development of a new logo, tagline, letterhead system and additional items. Poster were printed on Risograph printer.
Website: Erin Garrigan
Rebrand: Berlin Biennale X
The rebrand of an international art + design event. Included the development of a brand concept for the festival, the creation of a new logo, implementation of a tagline and the design of a booklet with full content, posters and additional advertising.
Website: Erin Garrigan
Rebrand: Innovation Brewing
The rebrand of a brewery + restaurant. Included the development of a concept for the brand, development of a new logo and identity, website design for desktop and mobile, beer bottle labels and mock-up of packaging.
Rebrand: Swale
A new brand identity for an existing company in New York. The developers of Swale created a garden on
a barge that feeds and educates communities about healthy eating, sustainability and stewardship. They lacked a clear identity to clearly convey the mission and create engagement with the community. This new branding presents a bold new brand utilizing an interactive website, print campaign and app that will engage the target audience.
a barge that feeds and educates communities about healthy eating, sustainability and stewardship. They lacked a clear identity to clearly convey the mission and create engagement with the community. This new branding presents a bold new brand utilizing an interactive website, print campaign and app that will engage the target audience.
Website: Austin Dennis
